Dr. Laura Warner
Social Marketing and Program Evaluation
Department of Agricultural Education and Communication
PO Box 112060
Gainesville, FL 32611
Ph: (352) 273-0202
Dr. Laura Warner is an assistant professor of Extension education in the Department of Agricultural Education and Communication at the University of Florida with a focus on program evaluation, behavior change, and social marketing. Her appointment supports the Center for Landscape Conservation and Ecology within UF's Institute of Food and Agricultural Sciences by providing professional development, resources, and evaluation support for Extension professionals who promote sustainable landscape management practices.
Dr. Warner's research focuses on identifying factors that influence the adoption of sustainable urban landscape practices (especially those related to water conservation/quality) and incorporates these findings into strategies to elicit behavior change. Dr. Warner's Extension program uses the science of behavior change and program evaluation to support Extension professionals in eliciting behavior change and capturing resulting outcomes and impacts.
Dr. Warner earned Bachelors and Masters degrees (Environmental Horticulture) from the University of Florida and her doctorate (Agricultural Leadership, Education, and Communications) jointly from Texas A&M and Texas Tech Universities.
Cultivating Community Change: Certificate Program in Social Marketing — Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. Dr. Warner offers this online certificate program, designed to provide an overview of this strategy as applied to Extension and outreach programming.
- Warner, L. A., Lamm, A. J., & Kumar Chaudhary, A. (in press). Research note: Do residents perceive their landscape's impact on water availability and quality equally? Landscape and Urban Planning.
- Warner, L. A., Lamm, A. J., & Rumble, J. N. (2017). Can videos play a role in good landscape management practices? Applied Environmental Education & Communication. Advance online publication. doi:10.1080/1533015X.2017.1388199
- Kumar Chaudhary, A., Warner, L. A., Borisova, T., Galindo-Gonzalez, S., Dukes, M., Wilber, W., & Harder, A. (2017). Developing a statewide water conservation evaluation instrument. Journal of Extension, 55(5). Retrieved from https://www.joe.org/joe/2017october/a5.php
- Warner, L. A., Kumar Chaudhary, A., Lamm, A. J., Rumble, J. N., & Momol, E. (2017). Using home irrigation users’ perceptions to inform water conservation programs. Journal of Agricultural Education, 58(3), 101–119. doi:10.5032/jae.2017.03101
- Warner, L. A., Vavrina, C. S., Campbell, M. L., Elliott, M. L., Northrop, R. J., & Place, N. T. (2017). A strategic plan for maintaining relevancy among clientele through urban Extension in Florida. Journal of Extension, 55(3). Retrieved from https://www.joe.org/joe/2017june/a1.php
- Warner, L. A., Kumar Chaudhary, A., Rumble, J. N., Lamm, A. J., & Momol, E. (2017). Using audience segmentation to tailor residential irrigation water conservation programs. Journal of Agricultural Education, 58(1), 313–333. doi:10.5032/jae.2017.01313.
- Lamm, A. J., Warner, L. A., Taylor, M. R., Martin, E. T., White, S. A., & Fisher, P. (2017). Diffusing water conservation and treatment technologies to nursery and greenhouse growers. Journal of International Agricultural and Extension Education, 24(1), 105–119. doi:10.5191/jiaee.2017.24110
- Warner, L. A., Kumar Chaudhary, A., & Galindo-Gonzalez, S. (2016). Extension users and non users differ in water conservation normative beliefs, intentions, and behaviors. HortTechnology, 26(6), 852–861. doi:10.21273/HORTTECH03484-16
- Warner, L. A., Lamm, A. J., Rumble, J. N., Martin, E., & Cantrell, R. (2016). Classifying residents who use landscape irrigation: Implications for encouraging water conservation behavior. Environmental Management, 58(2), 238–253.doi:10.1007/s00267-016-0706-2.
- Warner, L., & Murphrey, T. (2015). An examination of the framework of social marketing to achieve environmental sustainability in international agricultural and extension education. Journal of International Agricultural and Extension Education, 22(2), 20–36. doi:10.5191/jiaee.2015.22202
Honors and Awards
- University of Florida Institute of Food and Agricultural Sciences Art Hornsby Distinguished Extension Professional and Enhancement Award, 2017
- USDA Sustainable Agriculture Research and Education (SARE) Sustainable Agriculture Fellowship Recipient, 2014 – 2015
- Association for International Agricultural and Extension Education (AIAEE) Outstanding Early Achievement Award, 2015
Recent Conference Presentations
- Diaz, J., & Warner, L. A. (2017, November). Evaluating impact of individual contact teaching in extension education. Presentation at the American Evaluation Association Annual Meeting, Washington, D.C.
- Warner, L. A., Ali, A. D., & Kumar Chaudhary, A. (2017, June). Using perceived landscape benefits to target residents for water conservation programs. Research presentation at the 23rd International Symposium on Society and Resource Management, Umea, Sweden.
- Warner, L. A., Kumar Chaudhary, A. (2017, April). Exploring the efficacy of a distance professional development course to enhance extension behavior change competencies. Research presentation at the Association for International Agricultural and Extension Education International Meeting, Minneapolis, Minnesota, 134–137.
- Kumar Chaudhary, A. & Warner, L. A. (2016, October). Importance-performance analysis: A novel approach to conduct needs assessment applied to the context of water issues. Presentation at the American Evaluation Association Evaluation 2016, Atlanta, GA.
- Warner, L., Lamm, A. J., & Martin, E. (2016, June). An examination of water stewardship among landscape and nursery growers. Research presentation at the 22nd International Symposium on Society and Resource Management. Houghton, Michigan.
- Warner, L., Lamm, A. J., & Rumble, J. (2016, February). Defining residents who use landscape irrigation: Implications for impactful water conservation programming for an important audience. Presentation at the 5th University of Florida Water Institute Symposium, Gainesville, Florida.
- Warner, L. A. & Kumar Chaudhary, A. (2016, October). Incorporating perceived importance into Extension program evaluation. Presentation at the American Evaluation Association Evaluation 2016, Atlanta, GA.
Galindo, S. & Warner, L. (2015, March). Taking natural resources evaluation to the next level. Association for Natural Resources Extension Professionals (ANREP), Southern Region. Invited presentation.