Dr. Laura Warner

Assistant ProfessorDr. Laura Warner

Social Marketing and Program Evaluation
Department of Agricultural Education and Communication
PO Box 112060
Gainesville, FL 32611
Ph: (352) 273-0202

Dr. Laura Warner is an assistant professor of Extension education in the Department of Agricultural Education and Communication at the University of Florida.  She focuses on program evaluation, behavior change, and social marketing. Her appointment supports the Center for Landscape Conservation and Ecology within UF's Institute of Food and Agricultural Sciences by providing professional development, resources, and evaluation support to extension professionals who promote sustainable landscape management practices.

Dr. Warner's research focuses on understanding factors that influence behavior change among clientele that participate in Extension activities related to sustainable natural resource management in horticulture and agriculture.  A horticulturist, arborist, and past Extension agent, she earned Bachelors and Masters degrees from the University of Florida and her doctorate from Texas A&M and Texas Tech Universities.

Dr. Warner's Extension program supports the mission of the University of Florida by developing strategies for creating and measuring behavior change at all stages from program planning through evaluation. Extension programming focuses on enhancing the program development and evaluation competencies of Extension and outreach professionals who encourage responsible use of natural resources and sustainable practices in the landscape. 

Certificate Program

Cultivating Community Change: Certificate Program in Social Marketing — Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. Dr. Warner offers this online certificate program, designed to provide an overview of this strategy as applied to Extension and outreach programming.

Recent Publications

Warner, L. A., Rumble, J., Martin, E., Lamm, A. J., & Cantrell, R. (2015). The Effect of Strategic Message Selection on Residents' Intent to Conserve Water in the Landscape. Journal of Agricultural Education, 56(3), 59-74.

Warner, L. & Schall, W. L. (2015). Using social marketing principles to explore an extension audience through a retrospective pretest-posttest evaluation of a tri-county irrigation symposium. Journal of Human Sciences and Extension, 3(1), 46-62.

Warner, L.  (2014).  Enhancing the capacity to create behavior change: Extension key leaders' opinions about social marketing and evaluation. Journal of Agricultural Education, 55(4), 176-190.

(Sanagorski) Warner, L. (2014). Virtual focus groups in extension: A useful approach to audience analysis. Journal of Extension, 52(3).

Sanagorski, L., Murphrey, T., Baker, M., Lawver, D. & Lindner, J. (2014). Measuring Florida extension faculty's agricultural paradigmatic preferences. Journal of Agricultural Education, 55(2), 120-135.

Sanagorski, L. (2014). Using prompts in extension: A social marketing strategy for encouraging behavior change. Journal of Extension, 52(2).

Sanagorski, L. & Fitzpatrick, G. E. (2014). Introducing tree structural defect recognition to youth: An exploration of feasibility through a comparison of two teaching methods. HortTechnology, 24(1), 127-131.

Sanagorski, L., Murphrey, T., Baker, M., Lawver, D. & Lindner, J. (2013). Measuring agricultural paradigmatic preferences: the redevelopment of an instrument to determine individual and collective preferences – a pilot study. Journal of Extension, 51(5)


Recent Conference Presentations

Galindo, S. & Warner, L. (2015 March). Taking natural resources evaluation to the next level. Association for Natural Resources Extension Professionals (ANREP), Southern Region. Invited presentation.

Hansen, G. & Sanagorski, L. (2014 July). An investigation of how perceptions of Florida-Friendly landscapes could influence acceptance and agreement between homeowners and Home Owner Association Boards. American Society for Horticultural Science.

Sanagorski, L. (2014 June). "Planners and Planters – What planners need to know about creating a sustainable landscape for today and tomorrow".  APA (American Planning Association) webinar series. Invited presentation.

Sanagorski, L., Monaghan, P., & Murphrey, T. (2014, April). Achieving Environmental Sustainability: An Examination Of The Role Of Social Marketing in International Agricultural and Extension Education.

Sanagorski, L. (2014 February). Extension programs for irrigation water conservation: Evaluating for social marketing principles and program planning.  Abstract and oral Presentation: 4th University of Florida Water Institute Symposium.

Sanagorski, L. (2013). “Florida extension agents’ agricultural paradigmatic preferences”. Selected abstract: Extension Professionals Association of Florida (EPAF) Annual Meeting.

Mayer, H., Orfanedes, M. & Sanagorski, L. (2013). “University of Florida IFAS Extension partnerships supporting tri-county irrigation programming”. Selected abstract: Extension Professionals Association of Florida (EPAF) Annual Meeting.

Sanagorski, L. & Murphrey, T. (2013). “Defining sustainable agriculture based on input from individuals involved in international agricultural and Extension education”. Research presentation for the Association for International Agricultural and Extension Education Annual Conference. Fort Worth, TX. This paper was further refined and accepted for presentation to the National AAAE conference.

Sanagorski, L. & Murphrey, T. (2013). “A snapshot of the membership: Examining AIAEE members’ perceptions of and preference for different agricultural paradigms”. Research presentation for the Association for International Agricultural and Extension Education Annual Conference. Fort Worth, TX.

Sanagorski, L., Murphrey, T., Lawver, D., Baker, M. & Lindner, J. (2013). “Measuring Florida Extension faculty’s agricultural paradigmatic preferences”. Research presentation for the Southern Region American Association for Agricultural Educators’ Annual Conference. Orlando, FL.

Kozac, T., Sanagorski, L. & Orfanedes, M. (2012). “Landscape sustainability in the site planning process”. Selected abstract: American Planning Association Annual Meeting. Tampa, FL.