Dr. Paul Monaghan
Extension Specialist in Community-Based Social Marketing
Agricultural Education and Communication
University of Florida
305 Rolfs Hall
P.O. Box 110540
Gainesville, Florida, 32611-0540
Dr. Monaghan is an assistant professor of agricultural education and communication, as well as the statewide Extension specialist in Community Based Social Marketing. Dr. Monaghan received his PhD in anthropology and MA in Latin American studies, both from the University of Florida.
Dr. Monaghan's work focuses on reducing the environmental impact of residential landscaping. A recent project focuses on urban forest stewardship.
Outreach and Dissemination Core: Developing Effective Strategies for Community-Based Outreach and Dissemination
Health Impact of Deepwater Horizon Spill on Eastern Gulf Coast Communities
Funding Agency: National Institute of Environmental Health Sciences (NIEHS).
Award Amount: $1,105,740.
Farm Labor Contractor Training Program – Phase II.
Funding Agency: Florida Specialty Crop Foundation, Florida Department of Agriculture and Consumer Services.
Award Amount: $278,849.
Mobilizing Community Support and Advocacy for Urban Forestry.
Funding Agency : Florida Division of Forestry, Urban and Community Forestry Grant Program.
Award Amount: $19,848.
Role: PI (100%).
Using CBSM to Promote Sea Grass Protection by Boaters in Lee County.
Funding Agency: Lee County Natural Resources Department.
Award Amount: $30,000
Stakeholder Analysis Survey for Springs Protection.
Funding Agency: Wildlife Foundation of Florida, Protect Florida Springs License Plate Grant Program.
Award Amount: $5,000.
Using CBSM to Improve Adoption of Soil Moisture Sensors in Landscapes.
Funding Agency: Gainesville Regional Utilities (GRU).
Award Amount: $6,000.
Changing Landscaping Behavior to Improve Stormwater Ponds: A Social Marketing Approach to Promoting Homeowner Adoption of Fertilizer BMPs and Vegetative Buffers for Waterfronts.
Funding Agency: South West Florida Water Management District.
Award Amount $10,500.
Expanding Florida Friendly Waterfront Landscapes to HOAs and County Properties.
Funding: FNGLA Endowed Research Fund.
Award Amount: $5,000.
Marriott, J.M., A.L. Shober, P. Monaghan, and C. Wiese. (2012). Equine Owner Knowledge and Implementation of Conservation Practices. Journal of Extension. In Press.
Monaghan, P., Bryant, C., McDermott, R., Forst, L., Luque, J., Contreras, R. (2012). Adoption of Safety Eyewear among Citrus Harvesters in Rural Florida. Journal of Immigrant and Minority Health. Vol. 14, 460-466.
Telg, R., Irani, T., Monaghan, P., Chiarelli, C., Scicchitano, M., and Johns, T. (2012) Preferred Information Channels and Source Trustworthiness: Assessing Communication Methods Used in Florida’s Battle Against Citrus Greening. Journal of Applied Communications. Vol. 96 (1).
Monaghan, P., Forst, L., Tovar-Aguilar,J., Bryant, C., Israel, G., Galindo-Gonzalez, S., Thompson, Z., Zhu, Y., McDermott, R. (2011). Preventing Eye Injuries among Citrus Harvesters: The Community Health Worker Model. American Journal of Public Health, December, Vol. 101 (12), 2269-2274.
Monaghan, P. (2011). Lessons Learned from a Community Coalition with Diverse Stakeholders: The Partnership for Citrus Worker Health. Annals of Anthropological Research, special issue: Anthropological Insights on Effective Community-Based Coalition Practice. Vol 35 (2), 269-284.
Monaghan, P. (2011). Book review, Globalization, A Basic Text, by George Ritzer. Journal of Rural Social Sciences, 26(2), 2011, pp144-146.
Monaghan, P., Hansen, G., Hu, S., Atkinson, M. Homeowner Landscaping Choices and the Environmental Sustainability of Stormwater Ponds. The 17th International Symposium of Society and Resource Management, International Association for Society and Natural Resources, June 4-8, 2011, Madison, Wisconsin.
Israel, G., Kochert, J., Scalera, S., Monaghan, P. Uncovering the Barriers to Changing Homeowner Landscaping Practices That Lead to Environmental Degradation. The 17th International Symposium of Society and Resource Management, International Association for Society and Natural Resources, June 4-8, 2011, Madison, Wisconsin.
Kochert,J., Wilbur, W., Ott, E., Monaghan, P. The Demand for More Sustainable Landscapes by Alachua County Residents. The 17th International Symposium of Society and Resource Management, International Association for Society and Natural Resources, June 4-8, 2011, Madison, Wisconsin