Dr. Hayk Khachatryan

Assistant Professor and Extension EconomistDr. Hayk Khachatryan

Food & Resource Economics Department
Mid-Florida Research & Education Center

2725 Binion Road
Apopka, FL 32703-8504
(407) 884-2034, x151
Vita (PDF)
Dr. Khachatryan on Google Scholar

Dr. Khachatryan is an assistant professor and extension economist with a joint appointment in the Food and Resource Economics Department and Mid-Florida Research and Education Center (MREC). His research focuses on issues in the field of horticultural economics, including consumer behavior, marketing and applied econometrics. He is also the director of the Consumer Behavior and Insights Lab, located at MREC.

His Extension program focuses on sustainable developments in the environmental horticulture industry, as well as determination of impacts of horticultural practices and policies in the urban environment.

Dr. Khachatryan received his PhD (Interdisciplinary; Economics, Marketing, and Environmental Science) and MA (Applied Economics) from Washington State University.

Selected Publications

  • Hovhannisyan, V., and H. Khachatryan. 2016. Household Level Demand Analysis of Ornamental Plants in the United States. Agribusiness: An International Journal (Accepted).
  • Khachatryan, H., Suh, D.H., G. Zhou, and M. Dukes. 2016. Sustainable Urban Landscaping: Consumer Preferences and Willingness to Pay for Turfgrass Fertilizers. Canadian Journal of Agricultural Economics (Accepted).
  • Rihn, A., H. Khachatryan, B. Campbell, C. Hall and B. Behe. 2016. Consumer Preferences for Organic Production Methods and Origin Promotions on Ornamental Plants: Evidence From Eye-tracking Experiments. Agricultural Economics (Accepted, DOI: 10.1111/agec.12258).
  • Khachatryan, H., A. Hodges, C. Hall, and M. Palma. 2016. Inter-regional Trade Flows within the U.S. Nursery Industry. Journal of Environmental Horticulture, 34(1), 19-29.
  • Rihn, A., and H. Khachatryan. 2016. Does Consumer Awareness of Neonicotinoid Pesticides Influence Their Preferences for Plants? HortScience, 51(4), 388-393.
  • Suh, D.H., H. Khachatryan, and Z. Guan. 2016. Why Do We Adopt Environmentally-Friendly Fertilization? Evidence from Perceptions and Practices of Do-It-Yourself (DIY) Consumers. Applied Economics, 48(27), 2550-2561.
  • Campbell, B., H. Khachatryan, C. Hall, B. Behe, and J. Dennis. 2016. Crunch the Can or Throw the Bottle? Effect of "Bottle Deposit Laws" and Municipal Recycling Programs. Resources, Conservation and Recycling, 106, 98-109.
  • Rihn, A., H. Khachatryan, B. Campbell, C. Hall, and B. Behe. 2015. Consumer Response to Novel Indoor Foliage Plant Attributes: Evidence from a Rating-based Conjoint Experiment and Gaze Analysis. HortScience, 50(10), 1524-1530.
  • Campbell, B., H. Khachatryan, B. Behe, C. Hall, C. Yue, and J. Dennis. 2015. Consumer Perceptions and Misperceptions of Ecofriendly and Sustainable Terms. Agricultural and Resource Economics Review, 44(1), 21-34.
  • Khachatryan, H., A. Rihn, and M. Dukes. 2014. Are Homeowners Willing to Pay a Price Premium for Environmentally Friendly Lawn Fertilizers? Peer-reviewed Proceedings of Florida State Horticultural Society, 127, 221-223.
  • Khachatryan, H., C. Yue, B. Campbell, B. Behe, C. Hall, and J. Dennis. 2014. The Effects of the Consideration of Future and Immediate Consequences on Willingness to Pay Decisions for Plant Attributes. Journal of Environmental Horticulture, 32(2), 64-70.
  • Khachatryan, H., J. Joireman, and K. Casavant. 2013. Relating Values and Consideration of Future and Immediate Consequences to Consumer Preference for Biofuels: A Three-Dimensional Social Dilemma Analysis. Journal of Environmental Psychology, 34, 97-108.

Honors and Awards

  • Best Paper Award, Innovation Category, International Food and Agribusiness Management Association, 2016.
  • Washington State University Research Assistant Excellence Award, 2010.
  • Best Paper Award Runner Up, Canadian Transportation Research Forum, 2008.
  • Agricultural and Rural Transportation Paper Second Award, Transportation Research Forum, 2008.