In-service Training: Social Marketing Principles for Extension  

"Extension Behavior Change: Introduction to Social Marketing Principles for Extension In-Service Training 2014 (IST #30815)"

The University of Florida Agricultural Education and Communication Department and the Center for Landscape Conservation Ecology present
Laura Sanagorski and Paul Monaghan
Tuesday, February 25th, 2014
Online Webinar

The intended audience is Extension professionals working in any discipline. The goal of this webinar is to present social marketing as an approach to creating behavior change in Extension programming. The speakers will present participants with an overview of this approach, followed by a discussion of the role of this strategy within the Extension system. Participants will play a role in planning for future trainings on this topic.

This webinar will be presented through AdobeConnect:

  • Registration is available at the UF/IFAS Program Development & Evaluation Center (PDEC).
  • Extension agents must register through PDEC to gain access to the webinar and complete a short pre- and post- test to receive credit for attendance.
  • In order to participate, attendees will need Internet access and a headset/microphone.
  • There is no cost to attend this webinar.

Dr. Laura Sanagorski is an assistant professor in Social Marketing and Program Evaluation. She specializes in sustainable landscape and agriculture. The overall objective of her research is to improve the understanding about the relationship between attitudes and behaviors as they relate to natural resources and sustainability and explore how this knowledge can be applied to Extension programming. 

Dr. Paul Monaghan is an assistant professor and Extension specialist in Community-Based Social Marketing. Dr. Monaghan's work focuses on reducing the environmental impact of residential landscaping.